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Background

About us

Overview

Yarona FM is a national broadcaster based in Gaborone, Botswana. The Station’s core audience comprises of young, upwardly mobile youth within the 20-29 age bracket with spillage on either side of this age group. The Station began its national broadcast in 2008, after starting out as a regional broadcaster in 1999. Yarona FM is available in the following urban and semi urban cities, towns and villages in Botswana:

Cities/Towns/Villages Stations
Gaborone 106.6 FM
Francistown 100.1 FM
Lobatse 102.1 FM
Serowe 102.9 FM
Palapye 105.1 FM
Selibe Phikwe 97.5 FM
Maun 97.5 FM
Mahalapye 99.9 FM
Sojwe 100.8 FM
Hukuntsi 92.9 FM
Letlhakane/Orapa 105.7 FM

The Brand

The Yarona FM brand is POSITIVE, HIGH ENERGY, DANCE, URBAN, VIBRANT, INNOVATIVE and YOUTH. The station rocks the freshest, newest tracks first and encapsulates an urban lifestyle underpinned by a hunger for success and a drive for progress. Sporting the most recognizable presenters in the game today, Yarona FM simply Rocks! All Day, All Night, All Week. The Yarona FM positioning statement, “Live The Music” is testament to this. Music is not all the station is about though. Great contests, promotions, charity initiatives and various community engagements form part of the Yarona FM mission.
The Station identifies itself with the “freshest” and newest songs, relevant and compelling talk and news content targeted towards Botswana’s urban youth audience.
Yarona FM is the entertainment authority in Botswana, having initiated and participated in numerous music concerts, and being regarded as the go-to Station for event promotion by local promoters.
We also pride ourselves in articulating our audience’s key issues of interest from a socio-economic, lifestyle, political and entertainment point of view well and we are well known for our unique on air promotions and contests. All this is done to a pulsating soundtrack of Hip-Hop, Kwaito, R&B and House music, spectacular station imaging and great audience interactions.

Music

The Yarona FM brand is POSITIVE, HIGH ENERGY, DANCE, URBAN, VIBRANT, INNOVATIVE, WELL INFORMED, TECH SAVVY, DRIVEN, CUTTING EDGE and YOUNG. The station plays the freshest, newest tracks FIRST and encapsulates an urban lifestyle underpinned by a hunger for success and a drive for progress. Sporting the most recognizable presenters in the game today, Yarona FM simply Rocks! All Day, All Night, All Week. The Yarona FM positioning statement, ‘Live The Music” is testament to this.

Programming

The Yarona FM brand is POSITIVE, HIGH ENERGY, DANCE, URBAN, VIBRANT, INNOVATIVE, WELL INFORMED, TECH SAVVY, DRIVEN, CUTTING EDGE and YOUNG. The station plays the freshest, newest tracks FIRST and encapsulates an urban lifestyle underpinned by a hunger for success and a drive for progress. Sporting the most recognizable presenters in the game today, Yarona FM simply Rocks! All Day, All Night, All Week. The Yarona FM positioning statement, ‘Live The Music” is testament to this.

Production

Yarona FM’s production team is made up of the best Technical Producers in the country. This creative hub is in charge of the station’s “in your face” energetic sound and handle production for the station’s Programming Department and Yarona FM’s many clients. From banging promos, liners, comedy skits and drops to conceptualizing adverts to writing copy tailor made for the client to producing the most memorable ads you hear on the radio, this bunch of creatives have all bases covered in delivering the best sound experience to Yarona FMers.

Traffic

The Traffic department works closely with the sales department, marketing as well as the programming department. Its role is to accurately schedule adverts into the station’s play out system in the right slots to ensure effectiveness. It is this department’s responsibility to ensure that all commercial activity is delivered to the satisfaction of clients and agencies as booked by sales executives.

Sales

As much as the station is here to entertain it also has to generate capital to be able to stay in business. The dedicated Yarona Fm Sales Team works like a well oiled machine, giving its clients the trendiest and most effective campaigns to ensure that Yarona Fm continues to be the successful business that it is.

News

Yarona FM News aims to deliver the most relevant and empowering news content that is up to date, truthful and accurate at all times. Our news team endeavours to cover a variety of news and current affairs content to reflect as many aspects of life as possible. We also promise to be the first to every news and current affairs development, and to interpret events well enough for the best understanding of our audience. As a Youth Broadcaster, we will always get to the bottom of issues and enquire what they mean or what’s in it for the youth!

Technical

The technical team is responsible for the stations transmition and making sure the station reaches your ears whether it’s via the airwaves or web. The team has also mastered taking radio to the people by providing the station with high quality Outside Broadcast for the station and its clients. As the radio landscape is ever changing the transmitions capabilities of the station has to match up to the world demands and making sure that happens is what we do as a team. Power to the Tech Nerds!

Marketing

Yarona FM is a brand that is big, and the team is responsible for making sure the station maintains its presence. The team is responsible from taking the Yarona FM brand from Gaborone (Botswana) and take it to the rest of the world.

Digital

We are responsible for the station’s online presence. We are here to ensure the stations online footprint increases. We handle the virtual accounts that keep the station relevant on the web (YouTube, Facebook the list keeps increasing). From setting trends on-air to setting trends online. We will teach you how to hashtag.

Management

  • Percy Raditladi

  • Neo Nwako

  • Dumilano Lopang

  • Topiwa Chilume

  • Lance Mark Rothschild

Kelly Ramputswa

Email : kellyramputswa@yaronafm.co.bw

Tshepang Motsisi

Email : motsisi@yaronafm.co.bw

Tiego Obuseng

Email : tiego@yaronafm.co.bw

Jeannie Olisitse

Email : jeannie@yaronafm.co.bw