Digital Marketer Apprentice
Role Overview & Responsibilities
Brief overview of the role:
Digital Marketer Apprentice to join an established online marketing agency based in Birmingham. The company offers custom packages which are personalised to a brand and business to ensure the best results and traffic to their website, products and services.
Working week:
Monday to Friday
Positions available:
1
Vacancy description:
You will assist with:
Social Media Management
Email Marketing
Content Management
Marketing Campaign Management
Site Management
Requirements and prospects
Qualifications Required:
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn’t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math’s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.
- You will be highly organised, have excellent communication skills and a brilliant telephone manner.
- You will be willing to work hard and eager to learn.
- An interest in Digital marketing in advantageous
- Have excellent verbal communication skills
- Be Creative and Resourceful
- Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
- Confident and professional
- Knowledge of Social Media
Desired skills:
Communicate with clients & colleagues
Build rapport
Analytical thinker
Creative thinker
Attention to detail
Personal Qualities:
Enthusiasm
Positive outlook
Enjoy socialising
CORE MODULES
Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns
Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment
Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised
- Programming languages and how they apply to building digital products (html/javascript)
Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool
Future Prospects:
Permanent position
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