CRM Marketing Officer

Role Overview & Responsibilities

About the role

Staffordshire University is looking for a CRM Marketing Officer to join the Marketing, PR and Communications department.

They will be responsible for delivering marketing communications to prospective students and improving engagement and conversions across the customer journey. With a focus on increasing event bookings and attendance rates, they will also contribute to wider CRM strategy and progress our CRM activity to increase recruitment and improve reputation across the customer journey.

The individual must be familiar with planning, setting up, delivering and reporting on complex campaigns. This will involve a strong understanding of multi-channel marketing campaigns, dynamic content and user experience requirements. In a busy environment, they will be required to meet a consistently high standard, delivering campaigns to deadline and on-brand.

We are seeking an individual with relevant experience in a similar role, with strong technical, analytical and communication skills.

Who is Staffordshire University?

Staffordshire University is an award-winning institution with over 100 years’ experience in delivering excellent higher education. Our main Stoke-on-Trent campus is located in the heart of the UK, with Centres of Excellence located in the towns of Stafford and Shrewsbury.

After a highly successful year in 2019, which included entering THE World University rankings for the first time, securing TEF Gold, and climbing in all the league tables, our University has constantly expanded its physical presence through new and industry-leading building developments and facilities. Looking towards our 2030 strategy, we are now transforming specific business processes to improve the student experience and integrate a wider feeling of inclusion and safety for our on-campus community.

Rewards and Benefits

In return for your dedication we have a competitive benefits package available

• Competitive incremental rates of Pay
• 32 days Annual Leave plus 11 days Bank Holiday and Discretionary days
• Excellent Pension Scheme
• Access to continued professional and personal development
• An opportunity to become part of the wider University community
• Access to an Employee Assistance Programme
• Discounted Health & Fitness Facilities on site at the Stoke Campus
• Discounted Travel by Rail or Bus, with the option of season tickets loans

Job Types: Full-time, Permanent

Salary: £31,502.00-£36,333.00 per year

Schedule:

• Monday to Friday

Work Location: In person

Application deadline: 08/05/2023
Reference ID: MC73-23