Marketing Manager

Role Overview & Responsibilities

Planning​ ​and​ ​Implementing​ ​Marketing​ ​Strategy

• Checking over and inputting on the existing marketing plan alongside our PR agency
• Overseeing and leading on the implementation of the marketing plan
• Management of the marketing budgets, with full control of the marketing spend
• Appointment and management of the agency and freelance marketing team (ie PR agencies, digital marketing agencies, web developers, designers, photographers)
• Organise and oversee major announcements, ensuring that all possible channels are used to support them in a timely fashion with the correct assets
• Co-planning and implementation of marketing events and stunts, both formal and guerrilla
• Procurement and distribution of marketing materials
• Managing the print advertising, flyering and postering campaigns London centric

Content​ ​and​ ​Artwork

• Managing the creation of marketing content, using every opportunity the venue provides to capture and create strong creative content
• Managing the creation of marketing artwork for digital and print marketing activities - whether designed internally or externally
• Managing the distribution of marketing artwork and copy through emails
• Syndicating marketing content with appropriate partners and press
• Working alongside our traders to share their story

Managing​ ​MP​ ​Channels

• Plan content for channels to support the overarching marketing plan.
• Manage website content and conversion optimization.
• Compiling and copywriting public and internal mailouts as part of the marketing plan.
• Responding to all complaints, congratulations and questions via emails and social
• Managing our website, ensuring it's up to date with our current ventures.

Managing​ ​Third​ ​Party​ ​Marketing​ ​Channels

• Build relationships with new third party marketing channels (artists, collectives, activity leaders, collaborators, media partners, ticketers, venues, pubs, shops, record shops, record labels, friends, local businesses)
• Manage new and existing third party marketing channels - DesignMyNight, Tripadvisor etc.

Data​ ​Management

• Setting up goal tracking and other data collection for suitable ROI analysis on marketing spends.
• Mailing list and social network data collection, collation and analysis to tell us about our guests.

Press​ ​Responsibilities

• Manage and maintain good relationships with key publications and journalists and invite them to cover new announcements and events.
• Management of creating stories, briefing and approving press releases.

Brand​ ​Responsibilities

• Ensuring our venue and our partners' brands are always used within the brand guidelines and protecting it from misuse or misrepresentation.

Managing​ ​Internal​ ​Communications

• Compile monthly and yearly marketing and sales reports for the festival directors
• Compile monthly internal newsletters

Job Type: Full-time

Salary: £40,000.00-£45,000.00 per year

Benefits:

• Casual dress
• Company events
• Discounted or free food
• Flexitime

Schedule:

• Flexitime
• Monday to Friday

Ability to commute/relocate:

• London, Greater London: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 3 years (preferred)

Work Location: In person