Marketing Executive
Role Overview & Responsibilities
about us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading wholesale business across Europe and beyond. Renowned for its delicious food made fresh in every shop, every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
main responsibilitiesReporting into ‘marketing manager – UK & international’, this exciting role will see you primarily supporting the New Store Opening and Local Marketing strategy, both in the UK & internationally. You will also have the opportunity to support on the delivery of engaging cross-channel campaigns that drive awareness and sales for itsu restaurants.
- Implementing local marketing campaign activity & events that support new store openings and store re-launches
Reporting into ‘marketing manager – UK & international’, this exciting role will see you primarily supporting the New Store Opening and Local Marketing strategy, both in the UK & internationally.
You will also have the opportunity to support on the delivery of engaging cross-channel campaigns that drive awareness and sales for itsu restaurants
- Management of project plans, ensuring activity is delivered on-time
- Writing and delivering clear and detailed briefs to in-house creative, PR, Digital & Social media teams to create content aligned to the strategy
- Provide feedback on work ensuring that the brand visual identity and tone of voice is maintained across touchpoints
- Work collaboratively with multiple stakeholders to ensure that campaigns are always executed brilliantly - on time and to budget
- Establish strong working relationships with franchise partners, ensuring they have access to the right tools to deliver brand initiatives, including management & ownership of an asset library
- Support with reporting and the creation of post campaign analysis presentations that help drive future success
- Updating the annual Marketing Campaign Calendar which will be used across the business, and by Franchise Partners in the UK and abroad as the reference point for all campaign activity
- Private medical insurance
- Company pension scheme
- Group income protection
- Life assurance
- Health cash plan
- Employee assistance program
- Critical illness scheme
- Food allowance
- Discounts at major retailers
- Cycle to work scheme
the ideal candidate
- We are looking for a highly skilled and creative Marketing Executive who can hit the ground running during a fast period of growth.
- The position will suit a Marketing Executive/Account Manager with a minimum of 18 months of experience at a fast-paced brand.
- Experience deploying integrated campaigns at a national and/or local level
- Strong people management skills and an excellent communicator
- The ability to craft and deliver communication briefs as well as assess and give feedback on strategic and creative work
- Meticulously organised and tenacious with timings, ensuring that campaigns launch on time and to budget
- A creative flair with excellent copywriting skills
- A conscientious fast learner who works well in a team and enjoys a challenge
- A genuine passion for food - restaurants, cooking, eating, watching
- Willing to travel occasionally
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