Marketing Executive

Role Overview & Responsibilities

Acquisition focussed marketing exec role with an existing mobile gaming startup.

Working 3 days a week from our office in Shoreditch and 2 days WFH

Role and Opportunities:

Include but not limited to…

• Define and execute the marketing acquisition strategy with the Head of Content & Marketing
• Building reports and presenting to senior leadership
• Drive lead generation
• Drive acquisition across all platforms and channels
• Organise, oversee and/or deliver advertising/communication acquisition campaigns (social media, display, email etc.)
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Track and analyse marketing metrics and make data-driven decisions to optimise performance and ROI
• Identify and target key audiences, and develop relevant messaging and content to engage and convert them
• Work with the Head of Content & Marketing to develop clear customer segments based on user data, building on existing audience personas and support in creating bespoke propositions to fit our content
• Develop relationships with key stakeholders, both internal and external
• Bring our brand, values and culture to all aspects of the role

About You:

• 2+ years of experience in a digital acquisition marketing function as a marketing exec or similar
• You have a flare for analytics and enjoy bringing new ideas to the table
• You're excited by the opportunity to build from scratch, lack of process doesn't phase you - bringing this in is what you do!
• Demonstrated experience in market research techniques, data analysis and statistics methods

Job Types: Full-time, Permanent, Temp to perm

Salary: £25,000.00-£30,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Flexitime
• Profit sharing
• Sick pay
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in London

Application deadline: 28/02/2023