Ecommerce Marketing Manager

Role Overview & Responsibilities

Cottsbury is a sustainable lifestyle brand bringing beautifully crafted products made from 100% organic cotton. We take utmost care at every stage to ensure we respect our planet, delivering a natural product from seed to skin. Our products are Global Organic Textile Standard (GOTS) and Fairtrade certified confirming pure and chemical-free cotton and a traceable supply chain.

We are looking for a qualified e-commerce marketing manager to take the lead in developing & executing a successful digital marketing strategy for the brand.

Responsiblities

● Develop and execute a comprehensive go-to-market (GTM) strategy.

● Manage all digital marketing channels (e.g. website, blogs, social media and emails) with a weekly/monthly calendar.

● Design and implement marketing campaigns (e.g. Google Adwords, Instagram, Facebook, emails) and related processes in line with the overall strategy.

● Measure and report on campaign performance and all other major performance metrics (e.g. conversion rate. average order value, customer lifetime value, customer acquisition cost, click-through rate, website traffic, etc).

● Manage the marketing budget and track Return On Ad Spend (ROAS), Revenue Per Click (RPC).

● Handle SEO efforts - keywords shortlisting, usage, image optimisation, content etc. Keyword research and contextual understanding of what works and what doesn't in the lifestyle market.

● Manage our e-commerce store on Shopify, measure site performance and identify improvements.

● Manage all activities of Influencer marketing from selection , execution to measurement.

● Build relationships with potential partners (e.g Yoga studios, gyms, wellness centres, etc) and generate offline opportunities.

● Monitor competition product, digital & sales strategy & actions to provide ideas to differentiate.

● Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind.

● Handle enquiries and customer support.

Experience & Skills

● Proven experience as Digital Marketing manager or similar role.

● Excellent understanding of digital marketing concepts and best practices in B2C social media, Google

Adwords and email campaigns and SEO/SEM.

● Experience with E-commerce platforms, such as Shopify.

● Knowledge of marketing automation tools, such as Active Campaign, Sendinblue, Klaviyo, etc.

● Strong analytical skills and the ability to make strategic, data-driven decisions.

● Comfortable working hands-on in a fast paced start-up environment and possess an entrepreneurial mindset.

● Up-to-date on the latest trends and technologies in digital marketing.

Job Type: Part-time

Salary: £40,000.00-£60,000.00 per year

Benefits:

• Flexitime

Schedule:

• Flexitime

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing (preferred)
• Marketing (preferred)

Work Location: Remote